Thursday, April 18, 2024






‘Party to Puck Drop’ Pre-Game Series at Larimer Square Set for All Home Games

 ‘All In’ Playoffs Tagline Reflective of Organizational Mindset


DENVER (Wednesday, April 17, 2024) – A dramatic, lighted drone show high above Ball Arena set for Friday after sunset will kick off a slew of activations the Colorado Avalanche has planned to hype the team’s pursuit of a fourth Stanley Cup.


The free Avs-themed drone show will unfold in the airspace above Ball Arena’s westside Camry parking lots. The new “Playoff Faceoff” celebration, from 7:30-9 p.m., will also feature music by DJ Triple T, food trucks, giveaways including a pair of tickets to the first home game of Round 1, and Bernie the mascot. Guests are invited to bring their lawn chairs to the Camry North and Camry South lots for optimal drone show viewing.


Also new for this year’s Playoffs is the “Party to Puck Drop” series at Larimer Square, an official gathering for Avs Faithful prior to every home game with DJs, giveaways including a pair of tickets to that game, and appearances from Bernie, the Ice Patrol ambassadors, the Celly Squad drumline, and access to all the restaurants, bars, and shopping in the downtown historic district. Festivities will unfold under the traditional banner display featuring a jersey design for every member of the Playoff roster. At 90 minutes to puck drop, pom poms will be distributed as Bernie and Ice Patrol lead Avs Faithful n a raucous half-mile group march from Larimer Square to Ball Arena.


The Avs will open the NHL’s Stanley Cup Playoffs on the road against the Winnipeg Jets this weekend for the first two tilts of a seven-game series before returning to Ball Arena for games 3 and 4 late next week.


The Avs will finish the regular season with the best home record in the NHL. The team credits Avs Faithful for giving them a palpable advantage while playing at Ball Arena and are hopeful the energy can be ratcheted up to another level for the Playoffs. 


“We’ve played well at home all season long and a big piece of that is our amazing fans and the environment in Ball Arena,” said Avs general manager Chris MacFarland. “You walk in and you can feel it and our guys feed off that energy. We can’t wait to see our fans pack Ball Arena throughout the postseason.” 


In advance of the Stanley Cup Playoffs, the Avs are rallying around a new Playoffs tagline, “All In,” which emerged out of reactions to the team’s extensive wheeling-and-dealing prior to the trade deadline.


“We kept seeing and hearing ‘All In’ as a phrase fans and the media were using to sum up the team’s vision and commitment towards another deep Stanley Cup run,” said Avs vice president of marketing Meredith Lavery McClanahan. “The guys play all in every game, the front office has proven they’re all in, and Avs Faithful have been all in through 104 consecutive sellouts and counting.”


For the most up-to-date details of all things related to the Avs and the 2024 Stanley Cup Playoffs, visit the newly launched Colorado Avalanche Playoff Hub (http://coloradoavalanche.com/playoffs).  


Following is a rundown of everything fans need to know about where and how to show their support for the Avs during the Playoffs:


APRIL 19 PLAYOFF FACEOFF WITH DRONE SHOW – Downtown Denver’s first-ever synchronized drone show in the airspace above Ball Arena’s westside Camry parking lots, part of a free “Playoff Faceoff” with DJ Triple T, food trucks, prize giveaways including a pair of tickets to the first home game of Round 1, and ambassador appearances including Bernie the mascot and Ice Patrol. Avs Faithful, along with all our fellow Coloradans, are encouraged to bring their lawn chairs to enjoy this free event. Fans will be directed to the Camry North and Camry South lots on the Ball Arena campus, both of which will be open and free. April 19, 7:30-9 p.m., Ball Arena.


PLAYOFF TICKETS – Tickets are on sale now for all potential Stanley Cup Playoffs home games via Ticketmaster. Dates, times, and opponents are still to be determined.


ARENA EXPERIENCE – The live game experience at Ball Arena will be even bigger for the Playoffs, with additional lighting, cryo jets (fog blasters), new hype videos, enhanced player introductions, giveaways, and additional surprises. Outside, Avs Alley will welcome Avs Faithful for an outdoor pre-game experience with DJs, a beer garden, and sponsor activations.


POM POMS – The Avalanche has distributed complimentary pom poms to fans for 30 years, dating back to the Stanley Cup-winning 1995-96 season, the franchise’s first after relocating to Denver. This has become one of the most important and iconic Playoff traditions in Denver, with approximately 19,000 pom poms laid on every seat for all home games. Avs Faithful outside of Denver can order pom poms shipped anywhere in the U.S. and Canada, with proceeds to benefit Kroenke Sports Charities, by visiting the Colorado Avalanche Playoff Hub.


LIGHT THE LAMP – In support of the Avalanche, downtown Denver will light up in burgundy and blue on all game nights thanks to several of the city’s most iconic buildings.


ROAD GAME WATCH PARTIES – Avs Faithful can assemble for away games during Rounds 1 and 2 at official Watch Parties alternating between two popular bars – Number 38 and The Sportsbook Highlands Ranch, starting with Number 38. Donovan, the Avs’ in-game host, will emcee while Brand Ambassadors like Bernie the mascot and Ice Patrol lead the cheering. DJ Triple T will provide music before the game and during breaks, with the live broadcast on scores of HD TVs. Visit the Colorado Avalanche Playoff Hub for locations to be announced.


PLAYOFF HUB – Visit the newly launched Colorado Avalanche Playoff Hub for the latest official details on all of this and more as new events and activations are confirmed.




About Kroenke Sports & Entertainment

Denver-based Kroenke Sports & Entertainment is one of the world’s leading ownership, entertainment and management groups. As owners and operators of the Denver Nuggets (NBA), Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), Ball Arena, Paramount Theatre and Dick’s Sporting Goods Park, KSE’s sports and entertainment assets are second to none. Additional properties under the KSE umbrella include Altitude Sports & Entertainment, the 24-hour regional television network, KSE Radio, Outdoor Sportsman Group, and Altitude Authentics, the company’s official retail provider.